Process and review: L’Oreal Colorista Semi-Permanent for Brunette Hair

L'Oreal Colorista for Brunettes in Teal

I’ve seen this product around for awhile, and to be honest I completely ignored it. I couldn’t imagine a universe in which I, as a brunette, wouldn’t have to completely destroy my hair in order to get the weird and funky color that I wanted.

Then it went on sale and I figured what the hell. I had nothing to lose, and I needed a few other things from Ulta anyway.

The box includes a tube of color (no developer or anything), a brush, six pairs of gloves and instructions. The first thing that struck me about this product was the smell, or lack thereof. I’m so used to home hair coloring kits requiring mixing and stinking of chemicals, but this doesn’t smell like much. There’s a faint scent of conditioner but I couldn’t smell it unless I stuck my nose right next to the tube. I was also surprised at how many pairs of gloves they included, but it was kind of awesome.


Step 1: Shampoo and fully dry hair. Sorry, you’re not getting a photo of me in the shower, but I’ll include a picture of my hairdryer. It’s basically the greatest thing ever.

Revlon One-Step Dryer and Styler

Step 2: Wearing gloves and avoiding direct contact with the scalp, apply product onto desired areas. It is really important that you use the gloves and don’t get this on your scalp/skin. The stuff stains like whoa. I had plenty of product for my shoulder length hair, and I could have gotten another half of an application out of the tube but decided not to save it.

L'Oreal Colorista

Step 3: Wait 30 minutes for best results. Do not use heat while processing. Is it just me, or does the time to let your color process feel interminable?


Step 4: Keeping gloves on, rinse hair thoroughly with water. This took longer than I expected, and my shower resembled one of those alien dissection scenes from the movies. There was just blue everywhere. It leaked a bit on the towel I used to dry my hair, but not as much as when I dyed my hair red.

Step 5: Style as usual. I dried my hair again to see the results right away.


Results: I like it. I had some lighter ombre in my ends and the color is definitely more pronounced there. It’s not quite teal, but green is my favorite color so I’m not mad. My hair smells good, and it feels really soft. It’s been a long time since I’ve colored my hair at home, but it never felt this good afterward.

Overall I think this is a good product, and I’m interested to see how long the color lasts. I might do it again if it doesn’t wash out immediately, especially if I can get this on sale. Lime Crime just released unicorn colors for dark hair, and I’d like to try those too. They have some extra colors that L’Oreal doesn’t have, and even though they’re more expensive I’m interested.

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