First impression: SheaMoisture African Black Soap Clarifying Mud Mask

I’ve used this mask a few times, so this isn’t exactly a first impression, but I don’t think I’ve been using it long enough or often enough to know exactly what I think.


If you’re not familiar with this company, they’ve been around for a really long time, and they have skincare, bath products and hair care. They are certified organic and fair trade, cruelty-free, family owned and operated.

The first thing that struck me about this is the massive amount of product you get for the price. I got this mask and the Peace Rose Oil Mud Mask (that’s apparently not being sold at Ulta anymore) BOGO 50% off, so I ended up spending about $10 per mask. Not a bad price given that I’ll likely never run out. The packaging is a sturdy plastic tub with a screw off lid that doesn’t seem quite airtight but hasn’t dried out any in the weeks that I’ve had it. The smell is on the strong side but it smells like soap or laundry detergent, so it’s nothing overpowering or perfumed.

The consistency of this mask is a lot thinner than my normal mud mask. I generally use a brush to apply masks, and with this one the layer of mud ends up being almost transparent. It’s not a gritty mud by any means, and it doesn’t dry completely or turn stiff like my other mud and clay masks. While it’s on my skin it feels a little bit cool and tingly, and because it doesn’t dry completely it’s really easy to take off. I don’t need to abuse my face just to make it feel clean again.

I generally take this off in the shower and wash with my usual face wash and Clarisonic, and when I get out of the shower my skin feels so, so good. Tight but not in a dehydrated way, soft, not oily or dry, just… nice. I haven’t had any active breakouts when using it so I haven’t been able to test the claims that it helps breakouts. It hasn’t made me break out or anything yet, though I’ve only used it once a week or so. I’ve kind of been slacking with the masks lately, so I’m not sure if using this more often would be good or bad, and I’m wondering how it will perform long-term when using other masks.

Have you guys used any products from SheaMoisture? What are your favorites? I think I’d like to try more from this brand!

Oh, and here’s my first Patreon plug: if you enjoy my content and feel so inclined, please consider supporting me on Patreon!

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