5 days

I got an email a little over an hour ago.


Cue freakout.

Navigating to the Haus Laboratories site shows a countdown clock and the same image of Lady Gaga as the one in the email.

Screenshot 2019-07-09 16.16.52.png

Click her gorgeous face, and you’ll be watching a promotional video in which people of various races and genders dance in weird costumes with questionable lighting. I’m into it. While I wish there had been some diversity in terms of age or body type, I’ll take the effort to include some androgyny.

This image also appeared on Gaga’s Instagram with a personal story:

When I was young, I never felt beautiful. And as I struggled to find a sense of both inner and outer beauty, I discovered the power of makeup.

I remember watching my mother put her makeup on every morning, basking in the glow of her power to put on her bravest face as the hard working woman she was. I then began to experiment with makeup as a way to make my dreams of being as strong as my mother become true.

It was then that I invented Lady Gaga. I found the superhero within me by looking in the mirror and seeing who I wanted to be.

Sometimes beauty doesn’t come naturally from within. But I’m so grateful that makeup inspired a bravery in me I didn’t know I had.

I’ve come to accept that I discovered my beauty by having the ability to invent myself and transform. They said I was just weird, but really, I was just Born This Way.

Lady Gaga

I didn’t think I could love her any more than I already did. I was wrong.

Trendmood got their hands on some new images over the holiday weekend, in addition to the rundown of some of the products being released:

…foundations, eyeliners, shadows, pencils, bronzers, Highlighters, cheek colors, brows products, lip gloss palette!, lip cream, lip tint, lip liners, lipsticks, facial cleansers, eye and facial cream, facial exfoliant and scrubs, masks, wipes, toners, perfumes, massage oils, body gel, body powders, body exfoliant, body masks, self-tan, hands cream, nail polish, there is also a product called “beauty milks.

To say I’m excited would be a massive understatement. Shut up and take my money.

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